Graff Boutique

Graff launches a new High Jewellery campaign

A new High Jewellery campaign from Graff celebrates the vision and artistry of the House. The first visual debuted during Haute Couture in Paris 2026, alongside the unveiling of the campaign’s hero suite: an extraordinary sapphire and diamond choker featuring a rare 31 carat sapphire.

Created over hundreds of hours by master artisans with remarkable savoir-faire, the High Jewellery suite commands attention with a powerful, striking aesthetic.

Inspired by the moment a single droplet meets a still, iridescent pool of water, the suite features over 200 carats of expertly selected Graff diamonds. Emerald cut white diamonds form a luminous, seamless surface, allowing light to flow effortlessly across its geometry. At the centre of the choker sits a 31 carat unheated emerald cut sapphire of Burmese origin, from which pear shape diamonds and sapphires ripple outward – its form seemingly echoed in fractured reflections, dynamic and suspended in motion.

Matching earrings complete the composition, cascading with emerald cut and pear shape white diamonds and pear shape sapphires, centred by matching 5 carat emerald cut Sri Lankan sapphires. Together, the suite captures a refined mastery of lustre and movement – fluidity expressed in precious form.

Graff’s new High Jewellery campaign draws the viewer into a world of rarity and artistry, where precision meets bold creativity. Each piece is conceived as more than an object of beauty – but as an emblem of power and confidence. Alluring and timeless, the creations command attention through quiet authority and magnetic presence, with light sculpted to reveal depth, character, and intensity in every facet.

From historic stones to contemporary masterpieces, Graff remains guided by a deep understanding of the emotional power of diamonds and gemstones, transforming the rarest gems on earth into enduring treasures.